Gearing Up For Campaign
Special Olympics Massachusetts, Marlborough, MA
SUMMARY
Special Olympics Massachusetts (SOMA) provides human services support as well as year-round sports training and athletic competition in a variety of well-coached Olympic-type activities for…
SITUATION
Prior to launching a $10 million capital campaign for a new headquarters/sports training facility, SOMA engaged Copley Raff to optimize and re-engineer their transactional-based development operations into a more relationship-based major gift oriented enterprise needed for this campaign.
STRATEGIC APPROACH
Because SOMA had no history of receiving major gifts from individuals, significant operational and cultural changes were required to successfully execute the campaign. After a comprehensive organizational review, Copley Raff produced, implemented, and monitored a strategic development plan that included success strategies for gifts of all sizes including a re-energized annual giving program. Copley Raff also constructed the campaign plan, provided campaign counsel and actively participated in many gift solicitations.
MOVING THE NEEDLE
• The campaign was completed in large part from individual donors and a small number of foundations
• 100% Board of Directors and staff giving to the campaign
• 25,000 square foot Yawkey Sports Training Center was opened in Marlborough, MA in November 2009
