Nelson Checkoway

Senior Consultant

Nelson Checkoway is a principal partner with Rising Tide Direct LLC and a senior consultant with Copley Raff.  He is responsible for overseeing the firms’ direct mail and marketing program. Nelson is a Phi Beta Kappa graduate in Political Science from the acclaimed Honors Program of the University of Connecticut, and has been helping non-profit organizations raise funds for three decades, spending 3 years as Manager of Grants and Development for Connecticut Legal Services, and 10 years as a fundraising officer and Marketing Director of Environmental Defense Fund, before founding becoming a consultant in 1995.

Nelson believes that direct marketing for non-profits in the 21st century demands incisive strategy, integration of traditional media with emerging online and electronic technologies, well-positioned and crafted copy and design, and sophisticated analysis. This perspective and two decades of successful direct marketing enable Checkoway to bring a customized level and range of creative, strategic and production services needed by not-for-profit organizations to create, grow, and enhance their fundraising activities.

Nelson’s creative work has won multiple industry awards including the Direct Mail Fundraisers Association Package of the Year and a number of prestigious MAXI awards from the Direct Marketing Association of Washington.  Past and present clients include the:  National Audubon Society, Capital Area Food Bank, American Farmland Trust, Environmental Defense Fund, Guiding Eyes for the Blind, National Wildlife Federation and the National Baseball Hall of Fame.