As someone with key fundraising responsibilities, it is essential to know exactly where your resources – as well as deficits – lie within your organization. A constant, regardless of the mission of your NPO, is that leadership from an organization’s board of directors is a key ingredient towards advancement success. Thus, it is critical to understand how your board feels about participating in fundraising overall. On a more granular level, it is also important to understand what each director is comfortable doing within the spectrum of engagement activities that constitute fundraising.
Do you know how your board feels about helping you with advancement? And yes, it really does matter. And here’s why.
Knowledge is power, especially when it comes to helping others champion things that are outside of their comfort zone. Here’s the opportunity. If you are able to take the “temperature” of your board using these emotional measures, you can design a board presentation/training to directly target the majority and minority feelings embodied by your board. Addressing someone’s terror is a very different strategy than moving someone who is “ambivalent” into the “happy” column.
- Asking a friend for a contribution; #___
- Asking a relative stranger for a contribution; #___
- Asking a perfect stranger for a contribution; #___
- Dining with a friend; #___
- Dining with a potentially new friend; #___
- You (director) being asked for a contribution; #___
- It is your responsibility to understand the emotional positions of your board and each director before formulating expectations about their advancement performance or potential.
- Design your board engagement strategy and trainings based on realities of their emotional profiles.
- Measure the board’s emotional position in a year’s time and see if you have moved the individual and aggregate needle closer to happy or eager fundraisers.
For more information about Copley Raff and its spectrum of not for profit consulting services, please see www.copleyraff.com.
Have a development, executive recruitment, or campaign strategy or management challenge? Let’s talk! Click here to connect with Rebekah Kaufman, Director of Consulting Services at CRI.
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