When You Get to a Fork in the Road – Take It
One of Yogi Berra’s famous utterances – When you get to a fork in the road… take it – has always resonated with me because it characterizes the forced choices we have to regularly make in our advancement work. Whether we like it or not, or whether we know it or not, we are constantly faced with forks in the road that give us options that may make or break our fundraising program, or at least slow its progress.