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Identification of Major Donor Candidates — Fish Where the Fish Are

Non-Profit organizations that are serious about building a sustainable and robust advancement program need to design their operation to identify, engage, cultivate, and secure gifts from and steward affluent and high-net-worth individuals. This is because of the year-over-year decline in the donor universe and a 20-year low in the proportion of disposable income people are giving to nonprofits. This is also ...

Unstated Realities Revealed by GivingUSA Report

The recent GivingUSA Giving Report generated many disturbing headlines. The most significant of which is the steep decline in giving by individuals. The decline in charitable giving in 2022 was worse than during the great recession in 2008, even though we are at near full employment. Let’s look at the environment that has likely led to this decline and what ...

A.I. vs. H.I. (Human Intelligence) in Fundraising

A.I. has a role in fundraising, especially when managing large datasets, segmenting donor lists, and researching potential major donors. It can also help you time appeals, follow up, and evaluate campaign results. Eerily, the day may come when it may draft your written appeals. But, before you dive in, consider that, today, working with large datasets is its most cost-effective ...

OMG – Are Nonprofits Woke?

The Merriam-Webster dictionary defines woke as “Aware of and actively attentive to important societal facts and issues - especially issues of racial and social justice AND disapproving: politically liberal - as in matters of racial and social justice, especially in a way that is considered unreasonable or extreme.” What’s a nonprofit: It’s widely understood that most nonprofits exist to meet social ...

😁 Avert the pessimism spiral

Henry Ford famously said, “Whether you think you can or think you can’t, you are right.” Or, as Yogi Berra put it, “ When you get to the fork in the road, take it.” Between the lines: Getting sucked into a pity party when fundraising isn’t going your way is easy. When the downside is all you talk about, that ...

😎 Fundraisers please…

SMILE   TALK A LOT   LISTEN   THINK   WRITE PHONE ASK   DISCUSS   RESEACH   WING IT   BE RESPECTFUL BE BOLD   BUILD   RAPPORT   ASSUME   ACTIVELY LISTEN ASK   QUESTIONS   LEARN   HURRY   ALIGN INTERESTS INQUIRE   BE CURIOUS   JUDGE   RESPOND   DO BETTER WORK YOUR PORTFOLIO    CLOSE OFF    FIND BETTER WAYS VOLUNTEER   BE COMPLACENT   MISSION FOCUS   BE TIMID COLLABORATE   ISOLATE   WORK WITH TEAM   DOCUMENT OVER COMMIT  ...