The Case For The Case
So why should I support you? Why does your organization merit a gift more so than the other million plus charities registered in the United States? And why now? These are questions that any advancement professional should be able to answer effortlessly and convincingly about their NPO. An organization’s case for support should concisely and compellingly document this information ...
Hospitals Returning to Their Philanthropic Roots
This article written by CRI President Larry G. Raff, MPH originally appeared in the May 2, 2012 electronic edition of Becker's Hospital Review. The more things change in healthcare, the more we should revisit what had worked in the past. About 60 percent of hospitals and healthcare systems across the United States have non-profit status, and can link their ...
Endowment Fundraising – Weighing the Options
Perhaps the most confusing terms in the fund raising universe is “endowment.” It seems there are as many perceptions and definitions for the word as there are people talking about it. How do you personally define endowment, the nature of an endowment gift, or an endowment campaign? I recently led a session on endowments at the South Carolina and North ...
Be In the Moment…to Get Hired
Professional success. For many fundraising executives, that means a constant inching upward on the career ladder. Clearly, ambition, drive, and motivation are critical factors in moving the needle for ourselves as well as our organizations. And, as executive recruiters, we are always on the lookout for advancement candidates willing and able to lead with energy, skill and - in ...
Ask – Don’t Assume – About Your Donors
You may be familiar with the old adage about the word “assume”… that it makes a “donkey’s rear end” of “u” and “me.” And this is especially true when it comes to major gift fundraising. The first lessons of Philanthropy 101 include knowing your donors and their philanthropic aspirations. It takes significant time, effort, and research to gain this understanding ...
The REAL Value of Direct Mail
The traditional (and frankly easiest) way to evaluate a direct mail program is to determine net revenue and the number of donors you keep, gain, and lose. A mature and well managed program will invest in acquisition, end the year with more donors and, if you are really good, achieve an overall higher average gift to boot. Results are evaluated ...
